An overview of brand strategy and its importance in achieving business goals.
What is Brand Strategy?
Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. It encompasses the brand's mission, vision, and values, and outlines how the brand will communicate with its audience. A well-defined brand strategy helps to differentiate a company from its competitors and establishes a strong presence in the market.
Why Brand Strategy Matters
A strong brand strategy is essential for building customer loyalty and trust. It provides a clear direction for marketing efforts and ensures that all communications are consistent and aligned with the brand's values. This consistency helps to create a recognizable identity that resonates with consumers.
“A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.” - Scott Cook
Lead the Future of Our Content
As Content Strategy Lead, you’ll define how we communicate—both in voice and in value. You’ll shape a cohesive content direction, build scalable frameworks, and ensure consistency across all platforms. With expertise in content architecture, SEO, and audience engagement, you’ll help us turn ideas into impactful, measurable outcomes.
You’ll create content that informs, inspires, and drives action—grounded in research, supported by data, and executed with creativity. From editorial calendars to performance reviews, your strategic approach will ensure our content not only connects, but also performs.
Design Smarter Systems
We believe great content comes from great systems. You’ll build workflows that streamline content production—efficient, collaborative, and built to scale.
Working closely with our design, marketing, and product teams, you’ll ensure that content aligns with both brand goals and user needs. Your ability to prioritize, adapt, and execute will be critical in shaping high-impact communication.
- Develop and evolve our content strategy in line with brand and business objectives
- Lead content planning, creation, and optimization across channels
- Establish content guidelines, frameworks, and editorial processes
- Use analytics to measure performance and guide continuous improvement
- Collaborate across departments to maintain a unified voice and message
What Success Looks Like
You understand what connects and what doesn’t. You’ll analyze audience behavior, experiment with formats, and iterate based on insights—keeping our content relevant, valuable, and distinct. Your mix of creative thinking and data-driven decision-making will define how our brand shows up in the world.
